Home equity loan market still has room to grow: Emerging players Citibank, Truist Financial, Reali Loans

Latest research study published by HTF MI “Home Equity Loan Market” with 100+ pages of analysis on business strategy taken up by key and emerging industry players and provides know-how on current market development , landscape, technologies, drivers, opportunities, market perspective and status. Understanding the segments helps to identify the importance of different factors contributing to market growth. Some of the major companies covered in this research are Bank of America Corporation (USA), Citibank (USA), Truist Financial Corp. (USA), Reali Loans (USA), US Bank (USA), Flagstar Bank (USA), Guaranteed Rate IL (USA), PNC Bank (USA), Discover Financial Services (USA), Pentagon Federal Credit Union (USA),.

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by type (fixed rate loan, home equity lines of credit (HELOC)), application (medical, education, home restoration, debt consolidation, other), sales channels (banks, local credit unions , housing finance companies, online platforms , Others), Loan Slab (Self Occupied Residential Property, Unoccupied Residential Property)

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Home equity loan is basically a second mortgage on an individual’s residential property. This allows individual homeowners to borrow capital against the equity in a residential property, which may be called collateral in this case. The loan amount to be sanctioned under this scheme is derived from the home equity as defined by banks or credit unions. This type of loan, especially HELOCs, was very popular from 2004 to 2007 until the financial mortgage crisis. Following this, the home equity loan market has recently started gaining popularity, with consumers this time being more conservative and preferring the fixed rate loan segment. These home equity loans are widely used for home restoration, educational expenses such as tuition or medical bills, and other personal financial needs. Geographically, North America is the most dominant market for home equity loans, and is expected to remain so.

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Market factors

  • House price appreciation
  • Large-scale penetration of the mortgage market
  • Consumer Lifestyle and Behavioral Changes

Market trend

  • Local credit unions are highly preferred when making home equity loans due to lower interest rates than banks
  • Fixed rate loans have been widely preferred since the 2007 mortgage crisis


  • The Asia-Pacific market has been less explored in terms of expanding the home equity loan market
  • Launch innovative products in order to gain a competitive advantage over a large number of small and large competitors


  • Lower margins for lenders
  • Irregularities in interest rates of home equity loans compared to mortgages and real estate loans
  • Stock volatility

Geographically, this report is segmented into certain key Regions, with manufacture, exhaustion, revenue (Million USD), market share and growth rate of Home Equity Loan in these regions, from 2017 to 2027 (forecast) , covering China, the United States and Europe. , Japan, Korea, India, Southeast Asia and South America and its Share (%) and CAGR for the forecast period 2022 to 2027

Market Research Takeaways: The Home Equity Loan report is the fully-reviewed and rated data of notable companies and their standing in the market considering the impact of Coronavirus. The tools measured including SWOT analysis, Porter’s Five Powers analysis, and Hypothesis Return Debt were used while separating the improvement from the top performing players in the market.

Key Market Developments: This segment of the Home Equity Loan report merges key market developments which contains confirmations, compound efforts, R&D, sending new things, joint efforts and relationship between the driving members working in the market.

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Some of the important questions for stakeholders and business professionals to expand their position in the home equity loan market:
Q 1. Which region offers the most rewarding open doors for the market before 2021?
Q 2. What are the trade threats and impact of latest scenario on market growth and estimation?
Q 3. What are probably the most encouraging high development scenarios for the home equity loan movement showcase by applications, types and regions?
Q 4. Which segments are attracting the most attention in the home equity loan market in 2020 and beyond?
Q 5. Who are the major players competing and growing in the home equity loan market?

For more information, read the table of contents @: https://www.htfmarketreport.com/reports/3725890-global-home-equity-loan-market

Key poles of the TOC:
Chapter 1 Home Equity Loan Market Business Overview
Chapter 2 Major Breakdown by Type
Chapter 3 Wisely Breakdown of Major Applications (Revenue and Volume)
Chapter 4 Manufacturing Market Breakdown
Chapter 5 Sales and Estimates Market Research
Chapter 6 Comparative Production and Sales Market Breakdown of Major Manufacturers
Chapter 8 Manufacturers, Transactions and Closures Market Valuation and Aggressiveness
Chapter 9 Major Company Breakdown by Global Market Size and Revenue by Type
Chapter 11 Business/Industrial Chain (Value and Supply Chain Analysis)
Chapter 12 Conclusions & Appendix

Thank you for reading this article; you can also get individual chapter wise section or region wise report version like North America, LATAM, Europe or Southeast Asia.

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Priscilla C. Carnegie